On August 4, 2026, completed its purchase of Vibe.co, a , and folded it into , the retailer's advertising arm.
The price was $1.4 billion, as the Wall Street Journal reported when the deal was announced in June 2026.
Vibe.co's platform lets launch streaming TV campaigns across publishers without a sales rep. That is the piece is buying: the demand side of that big TV networks never served.
Walmart has now spent $3.7 billion across two years buying its way into advertising — $2.3 billion for Vizio in 2024, $1.4 billion for Vibe.co now.
The Vizio deal, completed in 2024, was for a TV maker, and Walmart said at the time it was to strengthen its advertising business. Vibe.co is the second piece: the software that sells the ads.